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Archive for the ‘Social Media’ Category

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Jobseeker mistake in social media, tweeting: “hopefully these mofos…..”

Monday, December 14th, 2009

Candidates make mistakes all the time – being too aggressive, unprofessional email addresses, ring tone rings, funky voice mails, bad mouthing pervious employers, and the list goes on, right?

Well, I did a search for GEICO hiring on twitter to see what tweets have been posted this morning. I did the search not because I’m searching for a job, but because’I do some work with GEICO with video SEO and social media. As I scanned the tweets I come across this’status update:

‘Interview with Geico again, hopefully these mofos hiring me this time.’

The first thing is noticed the use of ‘mofos,’ cursing at your potential employer before you get the job offer, not advisable. Then I noticed the grammar mistakes. Social media users are more tolerant of spelling and grammar mistakes in social media, but those mistakes can be a poor reflection.

If a tree falls in the forest does it make noise? ”So you might say, what’s the chances that out of the millions of status updates out there, that someone would find that tweet. Is there anyone listening on social media sites like Twitter?” I guess we can say, some trees will be seen and heard falling, other trees will be stumbled upon or searched for at some point in the future.

With regards to the ‘mofos’ post from that jobseeker, I know for a fact that GEICO gets RSS feeds of tweets about jobs/hiring at GEICO.’ So, I’m 99.9999999% sure GEICO has seen it.’ I don’t know how GEICO will use that tweet in that candidates evaluation, but it can’t help.

Employers/recruiters’that ‘get it’ set up RSS feeds and Google/Yahoo Alerts to help monitor their brands.”These tools automatically ‘send’ mentions of the keywords you are interested tracking.

High schools, parents, colleges and especially recruiters need to do a better job educating students and jobseekers about job search and career selection.

I hope this blog post is a little contribution to this effort.

For related articles about personal branding and job search, review these articles:

Personal Branding Interview: How Mark Cummata Got a Job Through Twitter

What Should You NOT Do At a Networking Event

Your Professional Brand Pre-During-Post Interview


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Bookmark and Share

Posted in Career, Job Search, Online Career Space, Recruiting, Social Media | 2 Comments »

Why Controversial Blogging Is Scary

Thursday, December 10th, 2009

Yesterday, I asked for people’s opinions on unpaid internships after discovering that some are considered illegal. On my last blog, I wrote about whether or not interns should be required to fetch coffee. I’ve also written about what Gen Y seeks in the workplace and how recruiters use Facebook.

I wanted to start a conversation about these subjects to hear the viewpoints of students and employers. I often recieve great feedback from my peers for starting the conversation, but it’s scary to consider what the repercussions might be for my blogging.

With my name tied to each post I write, I try to be careful about what I write. I don’t write about my personal life, but I do write about things that affect myself and others in the workplace. Some of these subjects might come off wrong to certain people though.

For example, an employer might see me as saying I would never do an unpaid internship or get coffee for the office. This isn’t the case. I’ve done both before and neither were bad experiences.

Controversial posts receive the most traffic and retweets. But, sometimes I wonder what the risk is for posting them.

Has anyone ever suffered negative repercussions for a controversial post? Or, has anyone had a good result from a controversial post?


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
I’m Perfect for the Position, Why’d I Get Screened Out?
How to Shoot Yourself in the Foot While Job Searching
Job Search Tips from the Experts

Bookmark and Share

Posted in Blog, Job Search, Networking, Social Media, Specialization | 1 Comment »

Personal Branding Interview: How Mark Cummata Got a Job Through Twitter

Saturday, December 5th, 2009

How can you use Twitter to get a job?

How can you use Twitter to get a job?

To continue with our series on job seekers getting jobs through social media, I would like to introduce you to Mark Cummuta. I found Mark via Twitter and found out subsequently that he received his latest job offer because of Twitter. Coincidence? I think not!

What’s your background and how did you first get started with Social Media?

I’ve been in IT product development and international business process improvement for almost 25 (twenty-five) years. I’ve been using Social Media for almost 10 years. Back in 2000-2003 I helped create the underlying technology for systems like Skype, WebEx & GoToMeeting when I was CTO & VP of R&D for a company called I-DEP. [After Microsoft, Real Media and Apple all told us it would be impossible.] We created video chat, chat rooms, private chat within group chats, whiteboarding, file sharing and more. So I’ve been a long-time believer in Social Media and Social Networking, especially as a means to improve business efficiencies, collaboration and communications.

When you first heard about Twitter, what were you initial thoughts about the service?

When I first heard of Twitter I thought it was just another IM (instant messaging) service.

When was the first time you actually used Twitter and why?

I created my first Twitter account in late 2008. For the first several weeks I simply watched, researched and learned. I then decided what voice and subjects I wanted to tweet about. Specifically, I decided I would tweet on CIO/CTO, IT, Six Sigma, BPM, ITIL, SMB, startups, executive job search strategies and US defense topics. I also thought ahead and created Twitter accounts for other aspects of my business.

Now you were able to get a job through Twitter, which is amazing. How did you come upon this job opportunity and how long did it take for you to get hired?

Yes, I landed my job as CIO (Chief Information Officer) for JobAngels through Twitter. I write / blog for CIO Magazine on executive job search strategies from a first person CIO’s perspective, so I frequently tweet about this subject and post my blogs to Twitter, as well. The CMO (Chief Marketing Officer) of JobAngels, Charee Klimek, started following me and commenting/retweeting my tweets. We eventually met in person, and she introduced me to Mark Stelzner the Founder of JobAngels. I think the whole process, from initial introductions between Charee and I, to me starting with JobAngels probably took about 4-6 weeks.

In your current job, do you use Twitter for businesses purposes and has this changed your perspective of Twitter based on your initial reactions to it?

I wear several hats — the CIO of JobAngels, the President of Triumph CIO Group, a writer and blogger for CIO Magazine, and as a leader for several national and regional IT groups and TLA Evening Session. For each of these roles I use Twitter to connect with other leaders in each of these spaces, to communicate with others, and to learn and share knowledge. As I’ve used Twitter more, I’ve realized its potential as another means of not only connecting, communicating and learning, but also for marketing, sales and branding opportunities.

So what is JobAngels? And how has Social Media – especially Twitter – helped you in your role there?

job angelsJobAngels is a grassroots non-profit organization dedicated to helping job seekers find meaningful and financially rewarding employment – one person at a time. We do that through our over 24,000 mentors nationwide, and even internationally now. Each of our mentors has agreed to helping at least one person in their goal of finding a new job, primarily by assisting them with things like resume reviews, interviewing tips and practice, networking strategies and assistance, etc. So while we are not a placement, search or temp service, rather what we provide is training in job search skills from both experts and every day people like you and me who want to help.

As for how Social Media and Twitter help me in this role, I am able to connect with and communicate with thousands of JobAngels mentors, job seekers, hiring managers, recruiters and HR specialists. Because of how Twitter is structured, I am able to communicate directly with interested individuals and organizations, with minimal interference and disruption. Across a broader scale, JobAngels has a presence on LinkedIn, FaceBook, and on the internet itself as JobAngels (we hope to have our all new website out very soon), which we use to reach an even wider variety of markets.

Closing Thoughts

As you can see from this story, Mark got his job using social media because of his proactive attitude to get involved and provoke thought. This opened numerous possibilities for him when he started to interact with other professional in his industry and specific niche. While a lot of what Mark touched on may seem daunting, it was a process that took place over time as he had to prove himself to the outside world. I hope that this encourages everyone to start being proactive today and to get more involved! There are job opportunities everywhere, you just have to make sure you are looking in the right places and connecting with the right people.

If you have any questions for Mark about his story to clarify any part of it, please leave a comment below and we can talk!

http://blog.brand-yourself.com/2009/personal-branding-interview-how-mark-cummata…


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
I’m Perfect for the Position, Why’d I Get Screened Out?
How to Shoot Yourself in the Foot While Job Searching
Job Search Tips from the Experts

Bookmark and Share

Posted in Job Search, Personal Branding, Social Media | 15 Comments »

Is One-Way Communication Enough In The 21st Century?

Thursday, December 3rd, 2009

Once I heard about a man who was considered an excellent communicator. He always returned letters and phone calls, and remembered to get in touch with people he had not talked to in a while. Quite impressive to accomplish that reputation without the techniques we have today. Most people did not know the keys behind his skills; discipline and continuity. Every Tuesday leaving work and spending a few hours with his family, he went to his study and did all his correspondence in one night. Sure, this might seem a bit strict and impersonal, but no one knew, they just admired him for always getting in touch.

How good are we really at communicating today? What do you do and how well do you do it? Could you become better at emailing old associates, contacting them more often? What opportunities did you lose because you did not follow-up?

We have social media, email, cell phones, instant messages, and the more traditional tools as well, but how much to we really use them. When your wall on Facebook is constantly filled with information about what your friends are up to, and will blogs you get the details as well, in other words one-way communication. So, do you really email them and call them to ask them another time what you already know or do you spare your conversations for the people you meet everyday instead? Does this mean that even though technique is making communication easier, we actually drift further away from our associates?

Time is money, but lost opportunity is also an expense. In the end, how many lost contact can you afford, or will people still consider you a contact just because you are connected on facebook?

How many letters have you send this year? I often read in marketing books that sending a letter to a person is a great way to market because it is much unexpected today. I would love to get a letter from a company instead of an advertisement, but I do not have one yet. This goes for personal situations as well, I would love to get a letter once in a while instead of a mail. Because it feels like someone actually took the time to contact me. When I moved to D.C. a few relatives and I started sending letters and pictures to each other by mail instead of the more usual email, and every time I got one it made my day. That little action that show that someone thought a little bit extra on me means so much. So why are we not doing that more often?

Maybe letters are not the way you communicate. But the issue seem to be the same with email and text messages. People do not take the time to communicate as much nowadays, and the new excuses keep coming.

Will people stop caring about nurturing relationships because they will accept that no one has the time? Or can you become a real winner in the situation by actually making an effort to communicate? And is that even possible if the person you are trying to contact with has chosen the first?

Personally, I will continue to make an effort to communicate, and if it comes to it, I will put correspondence on the agenda.

What do you think?

http://feedproxy.google.com/~r/AnnelieNaes/~3/vrfMS856Kng/


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
I’m Perfect for the Position, Why’d I Get Screened Out?
How to Shoot Yourself in the Foot While Job Searching
Job Search Tips from the Experts

Bookmark and Share

Posted in Career, Job Search, Networking, Social Media | 2 Comments »

“What are you working on?” Show your co-workers with Twitter-esque microblogging tools (but not Twitter)

Monday, November 30th, 2009

microbloggingWe’ve seen the value of microblogging sites such as Twitter for sharing short ideas, links, and personal updates, but that kind of website is wayyy too public for business collaboration. (Think about all the secret projects, private sales figures, and other sensitive matters that you’d prefer everyone keep in nice, secure, private, trackable emails.) Nonetheless, there is a need for a new way to talk to colleagues — something informal, real-time, attention-based, and inclusive…. something a lot like, well, Twitter.

In all honesty, your people may already be using services such as Twitter, Facebook, and instant messages for intraoffice messaging to boost productivity and circumvent email, which is a crushing weight on most workers. (It’s also a closed system, where someone who might benefit from the information often gets left out.) While we’re confident that email will stick around, we support finding a way for workers to securely share more information under a broadcast model, and we support top management, HR, and IT in finding a way to facilitate this in a secure and controlled manner.

In a nutshell, microblogging services are the next big thing in employee communications. Think of it as ‘Twitter for the workplace.’ Imagine a system with all the benefits of Twitter, but designed in a secure fashion with business clients in mind. It might be free, it might be paid for, or it might be open source. Some software runs behind a firewall, and some is hosted outside, depending on your needs. Some microblogging applications have even been designed to work with Lotus and Microsoft SharePoint enterprise software!

There are many services vying to become the de facto ‘enterprise microblogging’ application. Here are the great qualities they all have in common.

  • Unlike Facebook, there is no ‘reciprocal friending’ awkwardness… with microblogging, you lend your attention, not your friendship
  • It’s broadcast-oriented communication, so you can follow someone in the organization you haven’t met
  • Employees can search by keywords for projects that interest or affect them, much like Twitter’s hashtags
  • It’s reply-optional, so is perfect for ‘FYI info’
  • Microblogging clears the inbox by diverting informal communications out of email
  • It allows people a way to collaborate rapidly, in real time
  • It creates an archived knowledge base for new employees to read, unlike emails, which are designed to be private

Seems pretty fascinating all of a sudden, doesn’t it? If you are interested in learning a little bit more about what microblogging could add to your team’s collaboration, we have some great sites to share with you. These are some of the front-runners in the field.

Yammer — Yammer’s motto is ‘connect and share with your coworkers,’ and users constantly answer the prompt ‘What are you working on?’ It’s for people who share the same company domain name, and no one else. It comes in flavors for the desktop, BlackBerry, iPhone, IM, email and SMS, so it will fit seamlessly in with different employees’ favorite devices. Yammer is free when used informally, but there is a small licensing fee once the IT department gets involved.

Present.ly – Present.ly is a microblogging platform that is used by employees of CNET and The New York Times. For a small team, it is free, and web-hosted; if you wish to add more users, or use it behind a firewall, upgrade to a paid version. Present.ly has a Twitter-compatible API, so Twitter tools can be used on the system with just small modifications.

Communote – Secure microblogging for enterprise with hashtags, usernames, mobile access, and more. Communote is delivered as software-as-a-service. It has a limited free trial, and a paid business version.

SocialText’s Signal – Signal is available as part of the larger SocialText collaboration platform, but also as a stand-alone microblogging appliance. It can be hosted, or behind a firewall. Up to 50 users is free, and more will cost a small fee. Signal is interesting because it offers a server appliance that runs the software locally, meaning that you can run your own back-ups.

Are any of you RiseSmart blog readers involved in enterprise microblogging? We’re interested in hearing who is using this software: who loves it, and who hates it? Talk to us in the comments!

”

(Via Career Transition Services Blog, Corporate Outplacement, Job Search Services at RiseSmart.)


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
I’m Perfect for the Position, Why’d I Get Screened Out?
How to Shoot Yourself in the Foot While Job Searching
Job Search Tips from the Experts

Bookmark and Share

Posted in Career, Job Search, Social Media | 3 Comments »

What is your stage of Identity Development? The increasing Globalization of the Workplace

Thursday, November 26th, 2009

Who are you? What is your Cultural Identity?

What is your stage of Identity Development and how can this impact your career?

How adept are you at working with diverse people and/or for a Global Employer?

The workplace is increasingly global and diverse. Each of our job titles and roles increasingly is intertwined with both national and multinational interests, technologies, operations, suppliers etc. We all have multiple roles within our division, company, sector and industry and interact with a widening assortment of colleagues, vendors, suppliers and customers. Thus, it is imperative to understand our own identity issues, whether we are part of minority group or part of the majority sub-culture. Ideally, we would all strive to better understand our own cultural identity and achieve higher levels of identity integration.

While in Graduate School, studing Career Counseling, one of my professors said something that has stuck with me for all these years. Though the Graduate Course and specific, Professor are long forgotten, his words are not. He said ‘Career Counseling is Personal Counseling. You cannot provide any input or support for a person’s career, without truly understanding the person.’ To this day, I still use this philosophy to guide my counseling work. Whenever I am stumped, I try to learn more about my client, their family of origin, their community, their cultural context, their racial identity and where they grew up. All of these societal influences are intimately linked to who we are, the lives we lead and the career choices we make.

In my immediate family of origin, which includes 4 members, each of us was born in a different country and speaks a’different, native language. Numerous languages, religions and cultural traditions are also evident in my extended family. Though I spent my formative years in Vancouver, British Columbia, I have lived, worked and traveled in many countries. All of this has peaked my interest and career passion for Global and Diversity issues.

Diversity in the workplace http://www.diversitycentral.com/business/diversity_statistics.html

Currently, I work as a Global MBA Career Counselor, at the Robinson College of Business at Georgia State University *(Atlanta, Georgia). I provide career services to a population of 500 to 600 Graduate, MBA students each semester. My clients include a diverse, cross section of professionals from diverse ethnic, cultural, language and geographic groups. For example, in my recent Global Partners MBA class, there were 23 students and they represented 16 different ethnic, geographic, racial and language groups.

Another aspect of my role includes Global Human Resources and International Employer Development. I need to be culturally sensitive to the needs of my employers and their”culturally-bound’ ways of doing business. In fact, if I am not careful, there are dozens of ways I could inadvertently insult my clients or employers without meaning to. If I was not alert to my own ‘North American, culture-bound style’ of conducting business, my work would be impossible. While mediating between the needs of my job seekers and needs of my employers, inter-cultural competency and international IQ intelligence has been essential.

Definition of a Culturally Competent’Counselor

‘Possess the ability to recognize their self-values, assumptions, and biases. Ability to understand their own level of identity development (Janet Helms White Racial Identity Model) Effective, multicultural career counseling requires a much broader world-view and broader exposure to a variety of cultures.’

For the purposes of this posting, I have limited the scope to a ‘Minority Identity Model.’ At the bottom of this posting is a URL for’Identity Models for particular Minority groups. Additionally, If you are part of the dominant,’Caucasian/white majority group, I have’included a URL to your identity model at the bottom of this posting.

Have a look at the stages of Minority Identity Development. Begin to think about where you fit in, and where your family members, friends and coworkers fit in. Look at the interplay of identity and your close inter-personal relationships. Each of us must understand where we came from in order to effectively plan where we are going. Understanding our stage of identity development will help us interact effectively in an increasingly diverse workplace.

Minority Identity Development‘ (Information below is excerpted from this URL posting) http://www.pierce.ctc.edu/tlink/development/theme_identity_and_cohort/race_stages.html

Stage 1: Conformity

By the time children enter the school system, they have the beginnings of identity development

‘Description:

Preference for the values and norms of the dominant culture

Strong desire to assimilate into the dominate culture

Negative self-deprecating attitudes toward themselves and their racial group

Attitudes toward the dominant group are positive

Denial

Examples:

I didn’t remember my background and I was never taught to be proud of my African heritage. We talked about it in class, but, I identified with my oppressors and wanted to accepted by them. Even to the point of hating my own race and myself for being a part of it. Now I am ashamed that I ever was ashamed.

Stage 2: Dissonance

Description:

Individual begins to question pro-White attitude and behaviors

Individuals alternate between self- and group-appreciation and deprecating attitudes and behaviors

Confusion

Examples:

I have become much more aware of racism that exists around and am now bothered by certain acts and behaviors. Before when racial comments were said around me I would somehow ignore it and pretend that nothing was said to protect myself It became sort of a defense mechanism. I never realized I did this. I feel as if I have reached the first step. I also think I have reached the second step, because longer ignore such comments, but now confront them.

Stage 3: Resistance and Immersion

Description:

Individuals embrace their own racial/ethnic group completely

Blind endorsement of one’s group and all the values/attitudes attributed to the group

Individuals accept racism and oppression as a reality

Rejection of the values and norms associated with the dominant group

Empathic understanding and an overpowering ethnocentric bias

Examples:

I am angry about the way Native American people have been treated in this country. I don’t think I will easily overcome that and I basically feel justified in my feelings.

We are concerned about the well-being of our own people. They cannot be well if they have this pinned-up hatred for their own. Internalized racism is something that we all felt, at various times, needed to be talked about.

Stage 4: Introspection

Description:

Individuals develop a security in their racial identity that allows questioning of rigid Resistance attitudes

Re-direct anger/negativity toward ‘White system’ to exploration of individual and group identity issues

Conflict between allegiance to one’s own ethnic group and issues of personal autonomy

Individuals acknowledge there is variation amongst all groups of people

Examples:

I have been aware for a long time that I am Korean. I am beginning to find out that White people can be accepting of me and at the same time accept me as a Korean. I grew up wanting to be accepted and ended up almost denying my race and culture. As I grew older, I realized that I was different and for the first time became, friends with other Koreans.’

Stage 5: Synergetic Articulation and Awareness

Description:

Characterized by a sense of self fulfillment with regard to racial identity, confident and secure

Desire to eliminate all forms of oppression

High level of positive regard toward self and toward one’s group

Respect and appreciation for other racial/cultural groups

Openness to constructive elements of the dominant culture

Examples:

The stages of Identity may not be linear, or sequential. You may be in more than one stage simultaneously.

An individual session I had last week, was a perfect illustration of the importance of identity. Also, this session was the inspiration for this Blog Posting. ‘The initial reason for the session or ‘identified problem’ was not really the issue at all. In fact, the individual was struggling with ‘minority identity’ issues but didn’t have the knowledge or words to articulate this problem. The client was able to see the full, frame-work of Minority Identity and where they fit in. This made a world of difference to the client and had an immediate impact. After our session, I emailed the client the ‘Minority Identity Model below.’ Being able to read about identity issues and pinpoint what stage you are at can often explain angst in other areas of career and life. Suddenly, it all makes sense.

Here is the email I received a few days after the session.

‘Thanks! I’ll take a look at this! I feel A TON better –took your advice. Yesterday was awesome and today is going just as well.’

I hope this article inspires you to read more about your own Cultural Identity and to work towards increasing your global exposure and inter-cultural competency.

This URL below has information about stages of identity as it pertains to African Americans, Asian Americans, Hispanic Americans, Native Americans and Sexual Minorities LBGT.
http://74.125.95.132/search?q=cache:bYqeCd5c-d0J:www.uky.edu/Education/EDP/Love/Minority%2520Counseling.ppt+stages+of+minority+identity+and+job+search&cd=4&hl=en&ct=clnk&gl=us

Identity Model for people in the dominant, Causasian/White culture’ (bottom of the posting) http://www.pierce.ctc.edu/tlink/development/theme_identity_and_cohort/race_stages.html

Diversity job seeker http://www.quintcareers.com/diversity_resources.html

Top companies which hire diversity candidates http://www.quintcareers.com/career_centers/top_multicultural_companies.html
———————————————————————————————————–

Author: © 2009 – All Rights Reserved – Sharon Cohen, MA,Dip.Educ, CPRP. Global MBA Career Counselor Robinson College of Business, Georgia State University. Career Counselor and Executive Educator. http://www.linkedin.com/in/sharonbcohenma

(Atlanta Workshop) Interview Strategies to Recession Proof your Career! Dec. 12, 2009. http://www.refocusoncareers.com/cohen.htm

Read my other Career Blog Postings http://mycareermanager.blogspot.com/

(Via Career Rocketeer – Career Search and Personal Branding Blog


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
I’m Perfect for the Position, Why’d I Get Screened Out?
How to Shoot Yourself in the Foot While Job Searching
Job Search Tips from the Experts

Bookmark and Share

Posted in Career, Job Search, Personal Branding, Recruiting, Social Media, Specialization | 6 Comments »

Job Seekers Must Run a Spread Offense

Tuesday, November 24th, 2009

I played football at the University of Tennessee and had the privilege of getting a ‘whiff’ (no pun intended being a kicker) of what was cooking in the professional ranks until banging my silverware on the table begging for food only resulted in me receiving a main course of reality; I was not going to play professional football in the NFL so it was time to move on. I tell you this to liken the similarities between football, the current career marketplace, and what job seekers are not getting quickly enough.

Example A:
Take football as an example. There was a time when Tennessee went 45-5 over a four season period (95,96,97,98), won 2 SEC titles, played for 2 national championships (won 1 of them in 1998), and had more players drafted to the NFL than any other college in that span, however instead of riding that wave of success to the next level there was a roller coaster ride of ups and downs eventually culminating in a 2008 season that will go down as the second worst in 20 years and resulting in the departure of my old coach, Phillip Fulmer, a great man, coach, and mentor to me.

What happened in between is of great significance…the departure of long-time offensive coordinator David Cutcliffein 1998 to become head coach at Ole Miss, and then his return to the same post in 2006 eventually spawning another 10 win season in 2007 led by a high octane offense and trip to the SEC championship game. After the 2007 season Cutcliffe was rewarded by being offered and accepting the head coaching job at DUKE taking with him all the offensive momentum created.

Fast forward to today, Tennessee finished the year starting a JV walk-on as their QB to lead a severely under-achieving offense that had a large hand in Fulmer being ousted at Tennessee after being on the sidelines for over 30 years. Coincidence? I think not.

What very few of you may have picked up within my rant on college football is what the lack of steady offense has done for Tennessee over the years, much as what a lack of offense out there by job seekers is doing for their own personal careers. Companies are no longer breaking down your doors to seek you out. The career marketplace is evolving right before our very eyes and those who are still running an offense based around 3 yards and a cloud of dust are going to get crushed by people who have adapted and are running creative new offenses. It’s not about smoke and mirrors, or Doug Flutie flea-flickers, it’s about spread offenses (see: University of Florida’s 2 National Championships in the last 3 years with no end in sight)

This is SO similar as to what job seekers MUST, MUST, I repeat MUST do in today’s economy.

Today, more than ever the competition has risen. There are more people out there willing to hitch their wagons to a more stable horse, companies are less likely to take risks, and there is an insane thing called the Internet that has made accessing people, companies, and information rocket science in itself. You must adapt or get lost behind. Change your philosophy, change your execution, work hard (to network), run a spread offense and put the ball in your play maker’s hands.

1) You should have several playmakers that know your skills on your field at all times (select headhunters, corporate recruiters at your target companies, friends, family, networking groups, professional organizations you are a member of, etc.)

2) You should set up email alerts at every single web site you would potentially visit so you never have to visit again and you have a system working in your favor (another playmaker).

3) You should get active with online professional networking sites like LinkedIn and get visible. 2009 will mark the digital shift in recruiting. You want to take advantage of knowing this today before everyone else does before you. Leverage the internet in your favor (big playmaker).

The game is 60 minutes. The goal is to drive your team down the field and get in position to put points on the board and win the game. You absolutely can’t get yourself in a position to score without a sound offensive game plan and proper execution. Putting your resume out on Monster.com and waiting by the telephone will not cut it. There is a war for talent going on out there and your offensive philosophy needs to change FAST, or you will be sitting on the sidelines looking for a team in ’09.

(Via The War For Talent.)


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
I’m Perfect for the Position, Why’d I Get Screened Out?
How to Shoot Yourself in the Foot While Job Searching
Job Search Tips from the Experts

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Posted in Job Search, Networking, Online Career Space, Recruiting, Resumes, Social Media, Specialization | 1 Comment »

Are You Fun to Advocate For?

Saturday, November 7th, 2009

Much of the time we talk about ways to be connected, referred, recommended and advocated for.  From logistics, strategy and tactics, there are many valuable tips and posts!  Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?

345653550_174ea0e14fWhen someone speaks positively on your behalf, engages their contact sphere, and lends their credibility to you to move and inspire their connections to action….do you make it fun for them?

I don’t mean gifts, contests or giveaways or even a ‘happy dance’ on their behalf.  What do I mean by fun?  I mean to you make it enjoyable to them. Does advocating for you shine a light of positive energy on them?  Do you make it easy?  How do you make them feel?  After all, they are the one risking everything on your behalf.

The following goes for career transitions, too.  It’s not just close friends and contacts – being fun to advocate for also applies to those who recommend you or approve of you in one step up to a promotion, position or project.

Are you fun?

3272654576_89faa2016fBe timely. If someone opens a door for you, then you must be ready to go through that door swiftly.  Delays or, worse yet, just plain forgetting to follow through only stops someone from advocating for you again.

Be genuine. Someone advocates for you on Twitter with a great #FollowFriday shout out and so many of their followers begin to follow you and as they do they receive a spammy auto-response direct message saying ‘thanks for the follow – check out my ebook at http://somepromostuff’ Or, on LinkedIn, someone advocates and connects you with one of their connections – so you send an invite to that person with the wording ‘since you’re someone that I trust.  I would like to connect with you’ and you have not even met this person.  Those all feel false and will leave the contacts of your advocate with a negative feeling that will only reflect poorly on the person who spoke positively for you.

Be on brand. Be who that person who advocated for you said you are.  Do not change for someone else yet be the best version of your personal brand.  Someone advocating for you is looking for their words to align with their contact’s experience with you.

Midland Hispanic Chamber of Commerce

Speak positively about who advocated for you. This is not the time to tell stories of embarrassing moments or to express ‘finally he connected us together – I’ve only asked for this for months now’. When someone advocates for you, it is your job to make sure that the entire experience makes them look good to their connection – after all they are risking their reputation for you.

Provide feedback. Let them know how the connection is going or how everything turned out.  Not knowing how something is going or feeling excluded, can leave someone feeling devalued or even taken advantage of.  If you’ve made contact with their contact, let them know.  If their contact is traveling and unavailable, let them know that, too.  Keep them in the loop and they will feel right about advocating for you again.

2870297509_c5f2d55b05No stalking. Do not stalk who they are connecting you with nor stalk the person who did the advocating for you.  If their contact is unavailable, for any reason, let the person who advocated for you know just in case they might have additional information or can intercede in your behalf.  Then, the ball is in their court, so to speak.  Do not stalk them by leaving them with the feeling of obligation or regret that they wish they would of never advocated for you.

Be grateful. Not enough people say thank you and there is so much to be thankful for when someone advocates for you.

The feeling you want to leave them with is that it was fun to advocate for you, it made them look and feel good and it’s definitely something they would do again.

Author:

Maria Elena Duron | chief buzz officer, speaker and coach focused on helping you move, touch and inspire others to action and speak positively on your behalf at buzz2bucks | word of mouth firm. She is one of the creators of #brandchat, a weekly twitter conversation about all aspects of branding.  Duron will speak at the 2009 Massachusetts Conference for Women.

Related posts:

  1. When Does Appreciating Lead to Advocating? Gratitude seems to be a rare or discounted commodity. In…
  2. Brand Advocate Numero Uno I’m often asked in workshops, ‘who needs to be my…
  3. Personal Brand and Word of Mouth – Part I This is part one of a five part series of…

(Via Personal Branding Blog – Dan Schawbel.)


The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.

If you would like to get up-to-date information, join us on Twitter, Digg, StumbleUpon, Facebook and MySpace.

Job and Career Books are available here and get Online Career Coaching here.

Want to read more articles check these out:

How to Network
Video Resumes
5 Interview Questions You May Be Asked
Job Specialization: A Great First Step in Your Job Search
The Essential Skill of Executive Branding
Oprah Winfrey: Her Online Personal Branding and Your Job Search

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Posted in Networking, Referrals/Testimonials, Social Media, Specialization | 6 Comments »

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